Well Served

            Time, speed and adequacy are important factors that play a basic part in our lives nowadays. The primary causes why fast food restaurants appeal to a wide variety of consumers include affordability, taste, convenience, and targeted marketing. To begin with, Fast food restaurants became known for its cheap price and special taste. They have developed a taste and appetite for consumers, for they offer delicious comfort food for many people inexpensively. Also, and most importantly, they’re time-saving and easy to find. With so much daily pressure nowadays, people lack the time to cook at home, so their best solution would be fast food. Aside from the fact that it is a food that is served fast, you can almost find it anywhere. Lastly, fast food companies spend most of their incomes marketing their meals to consumers, and it seems to be paying off. The advertisements target children, teenagers and also adults. They appeal to children by offering toys in happy meals and playgrounds. On the other hand, they appeal to teens and adults by spreading all over such as having branches near school and work areas offering filling value meals. All in all, fast food restaurants have spread and will continue to do so considering how convenient, affordable, tasty and well-advertised it is.

——

By: Aroob Adham Jaad

B5